shopify to segment

Note: Littledata’s Segment connection v2 is now in private beta. Please reach out to our support team to get access to the new events

Littledata’s Shopify to Segment connection is the approved source for Shopify stores using Segment as their data integration tool. The connection is fully compliant with Segment’s ecommerce spec.

Segment is a customer data platform with connectors for many popular marketing, CRM and data warehouse destinations. Littledata’s Shopify app for Segment seamlessly pushes data about your Shopify store to Segment. Littledata sends events to Segment, which are behaviors or occurrences tied to a user and a point in time. Data from these events can be loaded into your Segment warehouses, and also sent to Segment streaming destinations.

Connection benefits

  • Send data to any of Segment’s hundreds of destinations
  • Works seamlessly with Google Analytics
  • Combination of client-side and server-side tracking to capture browsing activity, orders and refunds
  • Extra user fields for calculating LTV and more
  • Minimal, super-fast script and data layer
  • Track email campaigns from Iterable

Learn more

Ready to link up Shopify and Segment?