Littledata supports a large number of different payment gateways and payment solutions. Due to the unique way we track orders on the Shopify server, our app will also attribute sales by default for any other payment gateway you use, including but not limited to Shopify Payments, PayPal, Klarna and Affirm (see below for a full list).
All of the payment gateways also have multi-currency support, so payments in any global currency are converted to your store currency for analysis.
How to see which payment gateway was used
If you have activated Littledata's Shopify to Google Analytics connection, you can also segment all of your orders (and customer behavior before they purchased) by the payment gateway they used.
Analyzing your Google Analytics data by payment method let's you take a deep into questions such as:
- Is a new payment solution allowing a higher proportion of customers in a particular country to buy?
- Are particular marketing channels leading to payments in installments with a payment method such as Klarna or Affirm?
- Which payment methods see a higher checkout completion rate?
To do this analysis, you can use one of the custom dimensions our app adds in Google Analytics. To segment by payment gateway, just add 'Littledata - Payment Gateway' as a dimension to any report in Google Analytics. This dimension is only set on the checkout page, so you can analyze any customers who got that far.
Payment gateways tracked by Littledata
Here are the most popular payment gateways our stores use. All of these payment methods are tracked automatically, and any of the orders that run through these payment methods can be linked back to your marketing campaigns.
|Cash on delivery|
Credit / Debit cards
|Pague no Boleto|
Shop Pay / Shopify Payments
* When using Flow.io (Flow Commerce), the order number in Google Analytics will differ from the order number in Shopify. This is because Flow.io overwrites the order number after it is created.