Bold Subscriptions Google Analytics

Overview

 

Littledata’s Bold Subscriptions connection helps merchants track recurring purchases and get accurate data about marketing channels and customer lifetime value. After you activate the connection, recurring orders processed by Bold will appear in Segment or Google Analytics, linked to the customer that purchases — and the marketing activity that brought them to you.

As with all Littledata connections, you can send the data our app collects directly to Segment, Google Analytics, or any connected data warehouse or reporting tool.

Getting Started

 

You can install the Bold Subscriptions connection directly in the Littledata app.

how to activate bold subscriptions connection

Note that you need to install Shopify to Segment or Shopify to Google Analytics connections before installing the Bold Subscriptions connection, to make sure we can capture complete sales and marketing data for your store.

Tip: Don’t have Littledata yet? Start your free trial today.

How it works

 

Our core Shopify integration uses a combination of client-side and server-side tracking to capture complete sales and marketing data for Shopify stores and send that data to Segment or Google Analytics. The Bold Subscriptions connection extends this tracking to include Bold Subscriptions orders.

Note: Using Bold Subscriptions in the Shopify checkout? Littledata automatically tracks subscriptions in the Shopify checkout

Littledata makes it easy and convenient to do Bold subscription analysis in Google Analytics by setting up dedicated views for subscription orders placed via Bold checkout. Let’s take a deep dive into the views that are created in Google Analytics once you successfully install Littledata’s Bold Subscriptions connection.

Views in Google Analytics

During the installation process, Littledata creates three distinct Views in your Google Analytics account.

  1. One-time orders and first-time subscriptions (Littledata) 
    This view contains one-time orders and first-time subscription orders placed.
    Filters applied:
    a) Exclude recurring orders (Littledata)
    b) Exclude duplicate orders (Littledata)
    c) Exclude prepaid orders (Littledata)
  2. All orders (Littledata) 
    This view contains all orders placed on your store including one-time orders placed, first-time subscriptions, recurring orders, and prepaid orders.
    Filters applied:
    a) Exclude duplicate orders (Littledata)
  3. Raw backup DO NOT EDIT (Littledata)
    As the name suggests, this view is added to maintain a raw backup for your data from the time Littledata’s Bold Subscriptions connection was installed. No filters are applied to this view.

Order affiliations

Littledata adds affiliate codes to help differentiate different kinds of orders. To see those affiliations:

1. Go to Conversion > Ecommerce > Sales Performance
2. Apply a Secondary Dimension of Affiliation 

One-time order refers to one-off orders that are non-recurring and placed via Shopify checkout (affiliate code: Shopify). These are one-off purchases and do not include a subscription.

First-time subscription refers to the first time a subscription was placed via Bold checkout (affiliate code: Subscription, Subscription First Order).

All subsequent orders in that subscription are referred to as recurring orders (affiliate code: Subscription, Subscription Recurring Order).

subscription analytics

‘One-time orders and first-time subscriptions (Littledata)’ view

For subscription analysis, it is helpful to distinguish one-time orders and first-time subscription orders from recurring orders. As the name suggests, this view contains the following orders:

  1. One-time orders (affiliate code: Shopify)
  2. First-time subscriptions (affiliate code: Subscription, Subscription First Order)

This separation enables stores to easily calculate Customer Acquisition Cost (CAC) on one-time orders and first-time subscriptions. Further, for all the subscriptions that started after you installed Littledata’s ReCharge connection, you can group them by the subscriber (Shopify customer ID) or by marketing channel or campaign for insightful Return on Investment (ROI) calculations.

Learn more about custom dimensions added by Littledata.