shopify to google analytics

Shopify is one of the best ecommerce platforms, but Shopify's native analytics have several known issues, and the platform's standard integration with Google Analytics is incomplete and unreliable.

Littledata's Shopify connection uses a combination of client-side and server-side tracking to ensure 100% accurate data about your Shopify store in Google Analytics. Littledata automatically integrates with Shopify and Shopify Plus sites to capture every customer touchpoint, including sales, marketing and product performance data.

You can install the Shopify to Google Analytics connection from Littledata's website or the Shopify app store. These are different points of entry to the same app experience.

This help article includes an overview of app benefits and a table outlining the differences in tracking.

Tip: Using Segment to connect your shopify store with Google Analytics and other data destinations? Read more about Littledata's Shopify to Segment connection.

Connection benefits

  • Combination of client-side and server-side tracking to capture browsing activity, orders and refunds
  • Accurate marketing attribution (sessions stitched together automatically)
  • Custom dimensions for calculating LTV and more
  • Minimal, super-fast script and GTM/data layer
  • Works with headless Shopify setups

Connection details

What you can track with the Littledata Shopify app for Google Analytics. This chart outlines what you can track with Littledata versus Shopify's default GA integration.

Exact order volumes and revenue in GA
Accurate sales attribution to source of visit     ✔      
Support for multi-currency and country stores(✔)     ✔      
Send data to UA and GA4
Ecommerce BehaviorShopifyLittledata
Viewing products in a list
Product list view tracking as you scroll
Clicking on a product in the list     ✔      
Product detail view
Product detail sent when a new variant is selected
Product image clicks
Add to cart
Remove from cart
Product social shares
Checkout steps
Orders sent server-side for 100% accuracy
3rd party checkout attribution


Customer infoShopifyLittledata
Shopify Customer ID
Last transaction date
Payment Gateway     ✔      
Purchase count
Lifetime Revenue


ReCharge or Bold SubscriptionsShopifyLittledata
User attribution
Linking sales to marketing campaings
Subscription type differentiation     ✔      
Automatic domain linking
Possibility to calculate Customer Lifetime Value
Possibility to calculate Subscriber Churn Rate
Possibility to calculate Subscriber Purchase Count
Segment sales by payment gateway
Automatically pull PPC data into Google Analytics


User attribution
Linking sales to marketing campaigns
Automatic domain linking     ✔      


Track marketing revenue
Tracking affiliate marketing


Learn more

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