Shopify is one of the best ecommerce platforms, but Shopify’s native analytics are very limited and the platform’s standard integration with Google Analytics is incomplete and unreliable.
In contrast, our Shopify connection uses a combination of client-side and server-side tracking to ensure 100% accurate data about your Shopify store in Google Analytics. Littledata automatically integrates with Shopify and Shopify Plus sites to capture every customer touchpoint, including sales, marketing and product performance data.
Below is a table outlining the differences in tracking.
What you can track with the Littledata Shopify app for Google Analytics