LONDON – 1st April 2019 – Littledata, a UK-based startup with satellite offices in New York and Romania, has closed another angel funding round after seeing recurring revenue from app subscriptions more than double in the past 6 months. 

Growth has been particularly strong in the United States, driven by customers using the popular ecommerce platform Shopify. Littledata's ecommerce analytics app makes smart connections between platforms such as Shopify and analytics tools such as Google Analytics and Segment.

Investor Nick Pendleton has been impressed by Littledata's market fit:

“Getting the right ROI from online marketing spend is getting increasingly challenging for online retailers. Littledata focuses efforts in the right places, automates insights and guides users through the right actions. The next few years will be exciting, the hard yards have been put in. SaaS businesses at this stage can scale rapidly and quickly attract interest from larger platforms.”

Littledata co-founder and VP of Marketing, Ari Messer, sees this new funding round as essential to accelerated growth:

“We've seen remarkable growth this past year, and have only begun to tap the market among online retailers. This new funding will enable broader reach in the enterprise ecommerce market, particularly among DTC brands in North America, and the extension of our product line to include a wider range of platforms and app connections. ”

Littledata will be using the new funding chiefly to expand inbound marketing and product development, beginning with a major hiring round led by Littledata founder and CEO Edward Upton.

For more information about Littledata, please browse our website, press page and popular analytics blog.