I’ve read many articles stating a link between faster page loading and better user engagement, but with limited evidence. So I looked at hard data from 1,840 websites and found tha...
The bounce rate is number of web sessions where the user left your site after viewing just one page. It is a key measure for landing page engagement. This is the second article in ...
Fix Google Analytics is a Shopify app that gives you 100% accurate tracking and attribution for your Shopify sales. If you want to uninstall the app, you will no longer get the ful...
Recurring billing & subscriptions have proved to be, at least in the last few years, the most viable model of business. The return on investment, value per customer and frequen...
We’ve decided to start a series of content to answer basic questions you may have regarding Google Analytics. These are readily available but sometimes over complicated and w...
With the How to improve your landing pages using Google Analytics blog post, I wanted to help answer the question, why users are clicking a call-to-action but are not converting? N...
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimisation (SEO) and marketing purposes. The service is ava...
In the previous blog post, how to improve your landing pages using Google Analytics, we started analysis what makes a good landing page. Some of the ideas were related to call to a...
After I concluded that freemium is not the best business model for all, the continued rise of ‘free’ software has led me to revisit the same question. In a fascinating piece of res...
Land page optimisation is one part of a broader digital marketing process called conversion optimisation, or conversion rate optimisation (CRO), with the goal of improving the perc...