Top 7 Shopify merchants using Segment

Data can be immensely useful. It can empower your decision making, change your course of action or offer insight into a better way forward. But if data is inaccurate, disorganized, or simply set up to be overwhelming, it can be distracting or even set you up for failure. So where do you start with data? As Shopify continues to develop features for enterprise ecommerce, many larger merchants are combining the plug-and-play versatility of Shopify Plus with Segment's dynamic approach to customer data. This is especially true for stores with personalised online experiences, DTC brands and products by subscription. Why? Because each of these businesses are looking to automate the customer journey as much as possible. Last week at Shopify Unite, we learned a lot. But one thing we kept noticing was how often Segment came up in discussions with Shopify partners. With that said, we wanted to take a look at some of Littledata's customers using Shopify and Segment together to supercharge growth. What is Segment? Segment is a streamlined way to clean, collect, push and pull customer data. The company has raised over $280 million and it continues to grow especially fast in the commerce vertical. Their Customer Data Infrastructure (CDI) is built around connections, protocols and personas (single user views), and the platform organizes connections in terms of sources and destinations. In other words, you can think about Segment as a single API for all of your customer data. [subscribe heading="Try the only recommended Shopify app for Segment" button_link="https://apps.shopify.com/segment-com-by-littledata" button_text="Learn More"] You probably know by now that Segment is used by major ecommerce brands like Trunk Club, which famously uses Segment to help deliver personalised style recommendations. Such advanced benefits are increasingly available to everyone. As Shopify continues to push features for enterprise ecommerce, you don't have to be front-page news to take advantage of Segment's functionality. So which mid-sized and larger brands are using Segment together with Shopify? 7 merchants using Shopify and Segment together Each of these stores are currently using Littledata's Shopify x Segment connection, which integrates Shopify with Segment automatically to ensure accurate tracking at every customer touch point. While some of these brands use the Shopify app to push data from Shopify to Segment for ecommerce reporting (with tools like Mixpanel and Amplitude), some are more focused on using data for hyper-targeted marketing automation. Others are combining these approaches for a complete, custom experience and fixed Shopify reporting. 1. Nuun Nuun was the first company to separate electrolyte replacement from carbohydrates. The result? A healthy, hydrating beverage without all of the extra sugar and additives. Nuun started ten years ago and has continued to expand to offer a variety of products for hydration and healthy living. The products are now sold in over 5,000 outlets in the USA and available in over 30 countries. We love Nuun's website because it offers subscriptions, which makes it easy to subscribe to the hydration products you rely on for sport or everyday life. 2. Unicorn Rides Unicorn Rides is the fastest transportation method within 1 mile and costs a fraction of popular scooter rental startups like Bird, Spin and Jump. Remote access (and automatic unlocking) through users' mobile phones is a feature that sets Unicorn apart from competing scooter companies. Users can also build "lists" made up of family and friends that can share their scooter. Unicorn scooters are currently available at a discounted rate of $549 for a one-time purchase. 3. ROMWOD ROMWOD stands for Range of Motion Workout of the Day. It's a Crossfit organisation with thousands of Crossfit athletes integrating its daily workouts with their own routines. ROMWOD sells apparel such as mens's and women's shirts, tanks and hoodies, as well as workout mats and other Crossfit-related accessories. While the company sells its workout routines on a monthly subscription ($13.95/month), its online shop is mainly built for one-off purchases. 4. Kin Kin is an adult beverage company selling two primary products (Kin Spritz and High Rhode). These drinks — coined "euphorics" — were created by Kin to help adults "open the mind, calm the body and connect the spirit". A 4-pack of Kin Spritz currently sells at $27, non-subscription. 5. Cellucor Cellucor sells industry-leading powder mixes, including pre-workout, post-workout and products categorized by goal such as weight loss, muscle gain and sports performance. Following their "Wherever your workout takes you" mantra, Cellucor products are meant for both on-the-go and at-home. The company offers hundreds of products, including the powders themselves, products sorted by ingredients (creatine, amino acids, etc.) and apparel for both men and women. Cellucor's cart is built on a tiered discount system — the more the user adds to their cart, the better their discount is upon checkout. The tiers include free shipping (orders of $50 or more), a 15% discount and a 20% discount on their entire order. 6. Rooster Teeth Founded in 2003, Rooster Teeth is a "pioneering media and entertainment company responsible for some of the biggest online series in history", including the award-winning web series, Red vs. Blue. The company also produces the well-acclaimed animated series RWBY, which is the first western anime series to be distributed in Japan. With over 45 million subscribers on its YouTube Network and 5 million unique monthly visitors to its RoosterTeeth.com hub, the company's online retail activity has skyrocketed — Rooster Teeth sells popular apparel, accessories, brand collections, drinkware, branded electronics and even home toys. 7. BH Cosmetics BH Cosmetics is an innovative beauty brand committed to selling cosmetics that are cruelty-free, vegan-based, rigorously-tested and affordably-priced. While the company does not offer a subscription option, they do have an affiliate program where they offer an 8% kickback for referral purchases. Are you harnessing the full power of your Shopify store? Littledata recently partnered with Segment to launch a Shopify to Segment connection that makes it easy to accurately track Shopify store performance and send those events to Segment. This frees you to connect that data to hundreds of Segment destinations like Google Analytics, Mixpanel, Salesforce and Hubspot. Later this year, we'll be diving into some case studies about how Shopify Plus merchants are using Shopify and Segment together to implement personalised shopping experiences. If you want to be considered, just head to the app store and download our Segment app for Shopify, then give us a shout. We're here to help you reach the right customers at the right time, so you have more time for the little things in life. Like riding your bike (or your Unicorn scooter).

by Ari
2019-06-27

Why Shopify is still the best ecommerce platform for larger merchants

It's no accident that Shopify is the cream of the crop in the world of enterprise ecommerce. But what do Shopify's major announcements last week mean for the platform's growth going forward? To remain on top, Shopify must continue investing in areas of opportunity and customer need. That's exactly what they're doing, including major investment in an independent fulfillment network, multi-currency and multiple-store/multi-site improvements for Shopify Plus, and a stunning new range of developer-friendly APIs. In this post, I'll look at: Which types of ecommerce merchants are using the major platforms Shopify's announcements at the Shopify Unite conference 2019 What these announcements mean for larger retailers, Shopify experts and agencies Who's using what: ecommerce platforms by size and use I've been crunching the numbers in several different ways these past few weeks, and my findings were consistent: Shopify is the platform of choice for mid-sized to large stores globally. Last week at the annual Shopify Unite partner event, Shopify announced the plans that will keep Shopify leading the pack (Magento, Salesforce Commerce Cloud, BigCommerce, etc.). Shopify's recent announcements confirm my research findings. Shopify will continue to be the ecommerce platform with the strongest growth in larger stores. At first I looked at trend data from BuiltWith that showed the number of net installs on each platform over the past year. Only the top 1 million websites were measured (as defined by BuiltWith.com). When it came to pure volume of installs, WooCommerce came out on top. However, the average WooCommerce store is much smaller and less active than the average Shopify store. I confirmed this by looking at our own data set of over 4,000 stores on these ecommerce platforms: The bars represent range from the bottom to top quartile of store sizes, with the purple marker representing median store size. While Magento 2 and Salesforce Commerce Cloud had higher median store sizes (32k and 107k monthly visits, respectively), Shopify had a very consistent interquartile range of 6,000 to 60,000 monthly visits. By contrast, WooCommerce only had one quarter of stores receiving over 10,000 monthly visits — and zero stores doing more than 2.5 million visits in our data set. In other words, if this trend continues, Shopify is positioned to take on a big share of the stores migrating from Magento 1 over the next year or so. And that's not all. What this means for merchants using Littledata These larger stores will need a range of robust apps to extend Shopify’s platform, especially when it comes to analytics. We've responded to this need in a many ways, including: Launching the only recommended Segment connection for Shopify and Shopify Plus Rebuilding our Shopify data layer and tracking script for speed and performance at scale Standardising Littledata's Enterprise Plans to provide account management and SLAs Working with select clients to build private connectors and apps to bridge legacy systems In other words, Littledata's commitment to Shopify's ecosystem has only continued to grow. We hope the pattern continues as we hone our popular Shopify integrations like ReCharge for subscription analytics, and continue to improve our better smart connections for other popular apps (CartHook, Refersion, Bold Cashier) over the coming months. [subscribe heading="Try Littledata free for 14 days" background_color="green" button_text="get started"] What this means for Shopify users Enterprise-grade features In the past, global brands running a network of stores in multiple countries have been frustrated by the simplicity of Shopify’s setup. The launch of features such as multi-currency, multi-language and multi-store login from a single Shopify Plus dashboard will go a long way in quelling those user frustrations — all while making Shopify Plus an attractive alternative for current users of Salesforce Commerce Cloud. Fulfillment network to compete head-to-head with Amazon (FBA) Fulfillment is the biggest headache for DTC brands selling globally, and FBA is currently the only game in town for end-to-end purchasing and logistics. However, as ecommerce brands scale, more and more are looking to "own the experience" from start to finish. This includes branded packaging and visibility of delivery on the customers' end. Both of these things may very well have a better solution in Shopify Fulfillment Network: Amazon vs Shopify. @aobtweetz says Shopify is like retail entertainment: consumers who want to read the blog, engage with the brand and then buy - not just buy a commodity on Amazon @debriefevent #ShopifyUnite — Edward Upton (@eUpton) June 21, 2019 The network will start in the US. While it will take time to scale, early looks indicate it will be a sensible way for Shopify to spend its large pile of cash while pulling itself away from the crowded pack of SaaS ecommerce. Developer-first attitude We developers love companies that don’t forget their product-first roots. Much of Shopify’s growth has been due to making the platform easy to extend while encouraging a vibrant yet curated app store. Shopify continues to exercise caution when offering its existing app partners access to new core features (subscription billing, opening up new APIs for partners to develop on). A staggering 11 new APIs were announced at this Unite alone. While Shopify clearly believes that core experiences like checkout and payment should be owned and developed by Shopify itself, many non-core features (including many types of reporting) are actively pushed to partners with a relevant app or service. A living example of Shopify's developer-first approach? Their new Shopify app CLI, which speeds up timetables for new app launches. Where does Shopify go next? After more than doubling its number of active stores over the last two years, Shopify's current haul of 820,000 active stores is in good position to surpass 1.5 million stores within the next two years. For many larger Shopify partners, perhaps the more important pattern of growth isn't Shopify's standard offerings — it's Shopify Plus. [subscribe heading="Try Littledata free for 14 days" background_color="green" button_text="get started"] At a recent Commerce Plus event in London (organised by Shopify Plus), the main "complaint" was that Shopify’s sales reps "can’t onboard shops fast enough". With a newly revamped, user-centered design, Shopify Plus is an exciting platform to be a part of right now. It's only going up from here. If you didn't get a chance to read about everything Shopify announced last week in Toronto, don't worry. We have you covered! Check out our full recap of announcements. Also, check out our award-winning Google Analytics Shopify app. With AI-based tech, the app fixes your Shopify analytics by providing: Website benchmarks by industry Ecommerce benchmarking Shopify reporting Customer lifetime value Average order value Other crucial data metrics Wondering how your site compares? Check out our list of essential benchmarks for Shopify stores.

2019-06-25

Everything you need to know from Shopify Unite 2019

It's been a busy week in Toronto. We're still here at Shopify Unite, but yesterday's announcement day was chock-full of exciting new updates and experiences for Shopify Partners, merchants and agencies. With the most popular Google Analytics app for Shopify merchants and a new Segment app live in the app store as well, our ears perked up and stayed up! We chatted with our agency partners to get some feedback about which announcements might have the biggest impact on their business, from design and development to growth marketing for Plus stores. Here are six major changes: 1) New online store experience (updated design) Shopify's new store design experience will make it easier for merchants to personalise their storefronts without having to write any code. Later this year, Shopify will also introduce a feature that helps agencies provide the "highly valuable skills and services needed to take a merchant's business to the next level". What that feature set looks like is unclear at the moment, but what is clear are the following five design updates: Sections for each page: Sections-based editing is now enabled on every page of a merchant's online store, offering more space for creative freedom and personalisation. Master pages: Merchants can now dictate content and apply changes to all pages by simply editing the master page. Starting points: Shopify themes will offer "starting points", which will be pre-configured content sections to help accelerate store setup. Merchants can choose their starting point and easily fill it with content. Content portability: Store managers rejoice — content is no longer stored in themes, meaning merchants can make changes to their store without duplicating themes. Drafts: Merchants can draft changes on their store without making the changes go live. Merchants can play with design, content, etc. and only publish when they please. UX/UI: A new Shopify interface means (hopefully) a better merchant experience. Shopify says creating a store will now be a more intuitive experience, thanks to the new UI. In light of a new storefront app extension for agency partners, Shopify is unlocking a new feature that lets partners add apps to their storefront. [subscribe heading="Top Google Analytics app for Shopify" button_text="Learn More" button_link="https://www.littledata.io/connections/shopify"] 2) New Shopify Plus admin dashboard (multiple stores, multiple shoppers) Out with the old, in with the new Shopify Plus. The large-scale update will help large, multilayered businesses to manage multiple stores, shoppers and automation — all from a sleek new admin dashboard. The new design will offer brands: Robust insights across all of their stores The ability to manage multiple stores and user permissions from one place A better space to facilitate better store operations Shopify also continues to add more possibilities for what you can do with Shopify Flow, a smart way to automate workflows within Shopify Plus. For example, user admins and assigned staff members will soon be able to copy flows across all of your stores. [subscribe heading="Top Google Analytics app for Shopify Plus" button_text="Learn More" button_link="https://www.littledata.io/connections/shopifyplus"] 3) New checkout app extension for subscriptions [Coming soon] This is a big one, though the details are not yet clear. Later this year, Shopify Partners will be able to access the company's very first checkout app extension. The extension will mainly focus on improving purchase flow for subscriptions. The idea is to keep everything within Shopify's checkout flow, rather than sending shoppers to other apps. In Shopify's words: Buyers will no longer be routed outside of Shopify’s checkout to complete their transactions. Developers will be able to integrate their subscription apps into the checkout experience, surface their app’s information into Shopify’s checkout, and give merchants the ability to process transactions for subscription goods and services within one seamless checkout experience. If you or your clients are using ReCharge for selling subscriptions in your Shopify store, don't worry. Nothing changes now. You can still use Littledata's advanced Google Analytics integration for ReCharge to get accurate data about subscription sales and marketing channels, and we'll keep you in the loop about accurate tracking for checkout app extensions, once those get closer to going live. 4) Custom storefront tools, including multi-currency for non-Plus stores Because the customer journey is about more than an attractive website and pretty design, Shopify has taken the headless commerce approach by creating custom storefront tools for niche and complex ecommerce businesses. They're calling this "flexible commerce" and it promises to have a big impact on key Shopify benchmarks. These flexible commerce tools help merchants: Create a beautiful front-end experience Play a bigger role in a more personalised shopper experience (i.e. connecting to a CMS tool to share more dynamic pieces of content) Engage with shoppers through voice shopping, smart mirrors, smart fridges, etc. Leverage the scaling ability and speed of a headless commerce model Merchants and agencies can also now access the following through the Storefront API: Selling in multiple currencies New product recommendations Shopify Scripts All Shopify merchants now have the ability to sell in multiple currencies with Shopify Payments. This feature was previously only available to Shopify Plus merchants. 5) POS cart app extensions for loyalty and promotions Checkout is now faster and easier for both merchants and customers. Store managers can now see details about customer loyalty and promotions "directly in the cart without having to click away". The POS cart app extensions provide merchants with the "loyalty and promotion app functionality (they) want, where they need it: within the customer cart". With a more seamless checkout experience, merchants and customers can now enjoy better: Speed: The time it takes to apply a discount code is now down from 15 to 5 seconds Visibility: Store managers don’t need to remember to visit the apps section of POS Recognition: Customers feel more appreciated, no matter where a purchase is made The new POS app extensions helps both merchants and development teams improve the user experiences of the storefront(s) they manage. [Coming soon] Shopify's updated POS app will prioritize "quick and seamless workflows, helping store staff focus on what’s most important to them: human-to-human customer interactions and making each sale a positive experience". 6) New order editing APIs Shopify's brand new order editing features of the GraphQL AdminAPI enables apps to add, drop or replace items "before the line item has been fulfilled". This offers merchants increased flexibility after a purchase. 7) Shopify Fulfillment Network Once this news broke, we watched Twitter run wild as store managers imagined the possibilities with Shopify's brand new Fulfillment Network. Designed to compete with the world's top fulfillment networks (Amazon, USPS, etc.), the network will be built across the United States at first before (hopefully) expanding across the Atlantic. Shopify will be pumping over a billion dollars into this infrastructure, expanding and improving the network. The network gives Shopify merchants access to tools and services previously only available to the biggest stores in the world. Benefits include: One back office: This will reduce both errors and frustration for store management teams Maintain inventory integrity: Made possible by scheduling rhythmic cycle counts Nearly 100% accuracy: Orders will be ready to go on-time without the risk of error regarding order contents, shipping addresses, etc. Your eyes at the warehouse: Shopify is providing merchants with dedicated account managers with "logistics and Shopify expertise". The Shopify Fulfillment Network will also support the following: Multiple channels — online store, retail, Instagram, eBay, Amazon, etc. Returns and exchanges Custom (branded) packaging Stores of all sizes — "shipping 10 to 10,000 products a day", aiming to get this to "3 to 30,000" per day in coming years Is there anything we missed? Let us know. Next up, Ed will break down the announcements and unpack what they mean not only for Shopify partners and agencies, but for teams that rely on Littledata's smart connections for marketing attribution and better business decision-making. Stay tuned! Photo credits: Littledata, Shopify

by Nico
2019-06-20

Uniting after Unite: Littledata sponsors De:brief event for Shopify partners

We’re proud to announce our sponsorship with De:brief., this week's exclusive, post-Shopify Unite event. We'll look at what was announced at the leading Shopify conference, and what it all means for Shopify partners, app developers, and ultimately for merchants. Every year we go to Unite. And every year we ask ourselves: wouldn't it be nice to have some time to just debrief about all the things that were announced, and what they really mean? De:brief is an essential post-Unite gathering for partners working at the forefront of the Shopify ecosystem. It will take place on Friday this week in Toronto, the day after Shopify Unite.   De:brief will be a prime opportunity hear Shopify expert analysis, dive into the details of what was announced at Unite, and unpack what those announcements mean — especially to those within the Shopify partner ecosystem. With a ton of Littledata customers using our Google Analytics Shopify app -- and the upcoming release of our V8 Shopify tracking code -- we're especially excited to chat about how we can all work together to help stores scale faster and smarter. Who's coming? Over 150 data analytics experts and colleagues will also be joining networking and discussions around panels about Shopify updates and the impact they'll have on ecommerce going forward. We're happy to announce that our leading integration partner ReCharge will be leading a panel, and the good people at our agency partner We Make Websites will be there as well. Food for thought As official sponsors of the De:brief event, Littledata's co-founders Edward Upton and Ari Messer will be at the event and Ed will be on a panel about the app economy. A terrific opportunity to network with peers, discuss key industry trends and hear from ecommerce thought leaders, De:brief is an event you can't miss. For more details or to reserve your seat, check out De:brief's registration page.

by Nico
2019-06-18

6 essential benchmarks for Shopify stores

Understanding how your website performs versus similar sites is the best way to prioritise what to improve. In this post we take a look at 6 top benchmarks for optimising Shopify store performance. Accurate benchmark data is especially useful to the increasing number of ecommerce companies using web performance benchmarks, such as bounce rates and home page reliance, as core elements of their sales and marketing KPIs. Understanding benchmarks is a key to success. To put together this new benchmarking report, we analysed current data from 470 Shopify retailers. If you're wondering how you compare, check out our Shopify analytics app. Average order value Average order value (AOV) or Average revenue per paying user (ARPU) is the total monthly revenue divided by the number of users which transacted that month. It is a measure of how well you are up-selling and cross-selling your products, depending on your product mix. What is a good average order value for Shopify stores? The benchmark is $69. The average is slightly lower ($63.50) if you are a smaller Shopify store. More than $120 AOV would put you in the top quartile, and one of our top-performing stores in the luxury ecommerce sector is averaging $2,080 per order! If your Shopify store has a lower AOV than the benchmark, you might try increasing your average checkout value by cross-selling other products, offering free shipping above a minimum threshold or increasing pricing on selected products. [subscribe heading="How do you compare?" button_text="BENCHMARK YOUR SITE"] Ecommerce conversion rate Ecommerce conversion is the number of purchases divided by the total number of sessions. Most visitors will take more than one session to decide to purchase, but this is the standard measure of conversion rate. It is a measure of how good a fit your traffic is for your products, and how well your site converts this traffic into customers. What is a good ecommerce conversion rate for Shopify stores? The benchmark is 1.75%. Larger stores have pushed this to 1.85%, and if you are more than 2.8% you are in the top quartile. The highest conversion rate we’ve seen on Shopify is 8%. Can you increase the conversion rate with more attractive product displays, or improving the checkout process? Enhanced ecommerce tracking will help you identify exactly where the blockers lie. Bounce rate from mobile search Since more than 60% of Google searches are now done on mobile, ensuring your site design works on a small screen is important for branding and sales. Bounce rate is the percent of visits of only one page – and will be high if your landing pages do not engage. Google will even adjust your mobile ranking for a given keyword depending on what proportion of visitors stick on your page - a good indication that your link was useful. What is a good bounce rate from mobile search for Shopify stores? The benchmark is 47.5%. The biggest Shopify stores have got this below 40%, and overall large retailers have 38% mobile bounce rate. So it’s not a problem with the Shopify platform, so much as a problem with the store theme – or how the options and products are displayed on a smaller screen. Can you improve the first impressions of the landing pages, put key content higher up the page, or decrease the page load speed to reduce that bounce rate? Delay before page content appears The delay between a page request by the user and them being to read or click on that page. This is more important than full page load speed for AJAX / lazy loading sites (also called the ‘DOM Interactive Time’). What is a good delay time before page content appears? The benchmark for Shopify stores is 2.75 seconds. Even larger retailers have this down to 2.8 seconds, so Shopify sites do well on this score. Anything less than 3 seconds is generally acceptable. Internet users are increasingly intolerant of slow sites. Your developers could look at Google PageSpeed Insights for more details. Often the delay will be down to extra scripts which could be delayed or removed. [subscribe heading="How do you compare?" button_text="BENCHMARK YOUR SITE"] Server response time This is the part of the page load speed which is entirely outside of your control – and due to the speed of the servers your site runs on. What is a good server response time for Shopify stores? The benchmark is 322ms. The average for larger ecommerce is 542ms – so Shopify’s server infrastructure is serving you well here. Reliance on the homepage This is the percent of visitors who land on your homepage. If this is below 40% you rely heavily on your homepage to capture brand or paid search traffic. Google increasingly rewards sites with a greater volume of landing pages targeting more specific keyword phrases. What is a good reliance on homepage percentage for Shopify stores? The benchmark is 32%. Larger Shopify stores, with many more landing pages, have reduced this to 7.3% of traffic landing on the homepage on average. Can you build out product landing pages and inbound links to copy their advantage? Ready to benchmark your own website, stop playing guessing games and start scaling your ecommerce business? Our Shopify reporting app is the easiest way to get accurate benchmarking. Install Littledata today and you'll get instant access to up to 20 relevant industry benchmarks for ecommerce sites, plus the tools you need to fix your analytics for accurate tracking, so you'll always know for sure where your website stands. It's all about smart data that helps you focus on making changes that drive revenue and increase conversions. We're here to help you grow!

2019-06-14

Littledata’s V8 Shopify Tracking Code: faster and more versatile

As experts in web analytics for ecommerce sites, we often tinker with our data collection ‘engine’ to get the best results. In the latest iteration of our tracking code, we’re proud to announce some major improvements. Littledata's V8 Shopify Tracking Code comes with exciting improvements in three major areas: data accuracy, page speed, and versatility. These new changes will affect both our Google Analytics and Segment tracking code for Shopify sites, plus any stores using our data layer to trigger events in Google Tag Manager (GTM). Here's a quick rundown of the update: Improvements for accuracy We improved the way we track key events so that: Product list views are sent only as users scroll down the page and view a product for more than 300 milliseconds (the minimum time it takes the human brain to process an image) Product list views and clicks have more accurate position information to help optimize product sort order Search pages are also tracked as product lists Social shares and clicks on product images on product detail pages are tracked These new improvements follow other recent improvements  we've added, which include: Using the latest gtag and GTM libraries Tracking page views only when the page was actually viewed [subscribe] Improvements for page speed Our research on performance has shown that faster page load speed is linked with better ecommerce conversion rates. With this in mind, we're reducing the time it takes to load the tracking script. Here's how we're doing it: A much smaller data layer for product list pages, especially for stores with lots of product data Minified tracking code, hosted on a content delivery network (CDN) Moved to server-side tracking of add-to-carts, resulting in a smaller script in the browser Removed dependency on jQuery As an example, let's imagine a product listing page has 30 products. Previously, the total Javascript data layer size would have been ~100Kb, but after the update would be less than 20Kb — up to 5x zippier! Improvements for versatility Tracking adds-to-cart is surprisingly hard. While this is partly due to add-to-cart buttons being targeted by many other scripts, the main culprit is something else — many online stores have a mini-cart or a separate checkout button. This means users may never actually see a 'cart' page at all. Our new V8 Tracking Code bypasses this issue by tracking cart updates from Shopify’s servers without generating any extra or cost for your web servers. This means that whenever an online shopper adds or removes your product from their cart — whether by clicking on desktop or swiping on mobile — that action will be tracked with 100% accuracy. How do I get this update? [Update] V8 is now out of private beta — this means all Shopify stores using the Littledata app are now updated to use the new tracking code. This updated script, as well as all future improvements, is included with your ongoing Littledata subscription. Just sit back, relax, and enjoy automatically accurate data about your Shopify store performance. What if I need to keep the previous script version? That's fine too. Just reach out to our support team before 21st August and we can make sure you don't get the V8 script.

2019-06-11

Enhanced Magento connection: Welt Pixel app for Google Analytics

As part of our Magento connection, we're excited to announce our partnership with Welt Pixel. Not only will this allow us to offer more dynamic enterprise plans for Magento merchants, but it creates a ripe opportunity for interested enterprises to join Magento's unique ecommerce network. Through Welt Pixel's Magento 2 extension, we've been able to provide store owners with complete, accurate data, including: Full Enhanced Ecommerce shopping behaviour events Custom dimensions for product reviews and stock status Light-weight script for fast-loading pages Full configuration in Google Tag Manager A connection you can trust   With this new partnership, Google Analytics Enhanced Ecommerce for Magento 2 enables full Enhanced Ecommerce tracking implemented in just minutes. That way, you can start gathering valuable data literally overnight to make better, data-based company decisions than ever before. Magento users can also track product views, clicks, detail impressions, cart-related user actions (adding or removing products), promotion data, purchase data, refunds, and more. Enterprise plans   Our Magento connection is available at any enterprise level.   Littledata's Enterprise plans include unlimited app features, such as Facebook Ads and Google Ads connections with Google Analytics, plus options for custom setup and reporting. Plan features include:   Advanced setup for Google Analytics and Google Tag Manager Account management from a certified Google Analytics expert Knowledge of best practices for Magento 1 and Magento 2 Advice on analytics and platform migrations Multi-channel marketing attribution and Lifetime Value reporting Private benchmarks   [subscribe heading="Get accurate data for Magento" button_text="Get started"  button_link="https://www.littledata.io/connections/magento"] Getting started   If you don't already have a Littledata account, you can book a demo with a Magento analytics expert.   Questions? We're here to help you scale — contact us with any questions about Littledata, our Magento connection, or what our new Welt Pixel partnership means for your store.

by Nico
2019-06-10

Announcing our new Shopify app for Segment users

Littledata's new Shopify app for Segment tracks sales and browsing behavior automatically, so you can focus on growth. Thousands of online businesses use Segment to clean, collect and control customer data. Littledata's Segment connection fixes ecommerce tracking automatically, and sends that data to your Segment workspace. Our Shopify-to-Segment connection is the newest source in the Segment catalog, joining over 200 powerful integrations. We've always loved Segment, and with a growing number of shared customers (larger ecommerce sites using both Segment and Littledata), building a seamless connection was a no-brainer.  Automated ecommerce tracking Like our Google Analytics connection for Shopify stores, our Segment connection uses server-side tracking to capture every step in your checkout flow, plus sales, refunds, product variants, and more.  It's the easiest way to ensure accurate, detailed data about sales and shopping behaviour. In fact, Littledata is the only recommended Segment integration for Shopify and Shopify Plus! Benefits include: Works with any Shopify or Shopify Plus store Server-side tracking for 100% accuracy Captures every touch point, including checkout steps, sales data and customer lifetime value (CLV) Analytics audit to check for accurate tracking The connection captures what happens on your Shopify store, then pushes that data to Segment so you can send it to hundreds of Segment destinations. Customers use this for marketing automation, campaign personalization, ecommerce optimization, reporting and analysis. For example, you can push your Shopify data to tools including Hubspot, Salesforce, Mixpanel and Google Analytics. Browse our Segment help guides for details about which events you can track with our Segment connection. [subscribe heading="Best Shopify app for Segment users" button_text="Free trial"  button_link="https://apps.shopify.com/segment-com-by-littledata"] Getting started Getting started is easy. If you don't already have a Littledata account, you can download Littledata's Shopify app for Segment users directly from the Shopify app store - with free trials on all plans! If you're already using Littledata, you can add the Segment connection from the Connections tab in your Littledata admin. Questions? Our enterprise plans now include the option for custom Segment data audits, setup and reporting. We're here to help you scale.

by Ari
2019-05-30

Get the Littledata analytics app

Start your free 14-day trial

Learn More

Insights from analytics experts

Subscribe to the Littledata blog for the latest posts and updates

No Thanks
We respect your privacy. Your information is safe and will never be shared.
Don't miss out. Subscribe today.
×
×