So you’ve got your new sales plan in action and you’ve set up unique goals in Google Analytics. Are they tracking what you think they’re tracking? Are you sure th...
Ecommerce companies typically store lots of personally identifiable information (PII), so how can you make compliance easier without compromising analysis? With the deadline for GD...
Are you following a strategy to increase ecommerce site traffic, or are you shooting in the dark? In this guest post, Courtney McGhee outlines proven ways to get more web visitors....
In the ecommerce world, one of the smartest ways to improve ROI for marketing campaigns is to retarget customers who visited your website in the first place. These visitors are alr...
These days, you can sell just about anything online. From subscription boxes to charities, everyone is using websites and mobile apps to enhance the customer journey. But even if y...
How do you choose between Shopify and Magento? Hostinger’s Laura Ramonaitytė breaks down the differences between these popular ecommerce platforms. Taking your offline busine...
We’re an ecommerce analytics company, so it’s no surprise that Shopify and Google Analytics top the list of topics in our most-read and most-shared posts of 2017. But w...
It’s been a busy and exciting 2017 here at Littledata. Our Shopify reporting app really took off this year, and with a bunch of new features and report packs in the works for...
I’m exasperated reading dodgy logic justifying the heady ascent of Bitcoin. What are the worst 5 arguments I’ve heard? Full disclosure: I don’t own any Bitcoin, or have any bets on...
Could you be missing out on your best customers – those that are more likely to convert, and more likely to make big purchases when they do? Watch this quick video to find ou...