For most Shopify stores, the Littledata – Google Analytics reporting app automatically adds our tracking script to your shop’s template. However, if your store has a cu...
We often receive questions about what customers get when they upgrade from the free version of Google Analytics to Google Analytics 360. The quick answer is that you get a lot R...
The whole purpose of having Google Analytics tracking on your site is to find out how your website is performing and to use this data to improve your digital efforts. Yet many busi...
So you’ve got your new sales plan in action and you’ve set up unique goals in Google Analytics. Are they tracking what you think they’re tracking? Are you sure th...
Ecommerce companies typically store lots of personally identifiable information (PII), so how can you make compliance easier without compromising analysis? With the deadline for GD...
Are you following a strategy to increase ecommerce site traffic, or are you shooting in the dark? In this guest post, Courtney McGhee outlines proven ways to get more web visitors....
In the ecommerce world, one of the smartest ways to improve ROI for marketing campaigns is to retarget customers who visited your website in the first place. These visitors are alr...
These days, you can sell just about anything online. From subscription boxes to charities, everyone is using websites and mobile apps to enhance the customer journey. But even if y...
How do you choose between Shopify and Magento? Hostinger’s Laura Ramonaitytė breaks down the differences between these popular ecommerce platforms. Taking your offline busine...
We’re an ecommerce analytics company, so it’s no surprise that Shopify and Google Analytics top the list of topics in our most-read and most-shared posts of 2017. But w...