Land page optimisation is one part of a broader digital marketing process called conversion optimisation, or conversion rate optimisation (CRO), with the goal of improving the perc...
If Facebook is a major channel for your marketing, whether sponsored posts or normal, then you’re underestimating the visits and sales it brings. The problem is that Facebook doesn...
If you run Facebook Ads and want to see how they perform in Google Analytics, you may have noticed some big discrepancies between the data available in Facebook Ad Manager and GA. ...
Are you using Eventbrite for event registrations? And would you like to see the marketing campaign which drove that event registration correctly attributed in Google Analytics? The...
Reading Max Hasting’s excellent book on The Secret War, 1939-1945, I was struck by the parallel between the rise of radio communications in the 1930s and the more recent rise in in...
Many businesses spend a disproportionate amount of time tweaking copy, design and interactive content for their homepage. Yet they miss the fact that the action is increasingly els...
Every online business presence has a goal. These goals (bookings, donations, subscribers, events, or purchases) are the reason for our efforts. But how many of us really track how ...
We will go further into newsletter tracking and try to get all important stats from Google Analytics such as emails sent and emails openings. The advantage to doing this is that fo...
Here at Littledata we continuously challenge ourselves to come up with ideas that would benefit more and more people, which is why we created our Shopify app. We take the analysis ...
Newsletters are the most common form of digital marketing I have seen in the past years. I really don’t know any website that doesn’t send at least 1 newsletter a month...