Recurring billing & subscriptions have proved to be, at least in the last few years, the most viable model of business. The return on investment, value per customer and frequen...
We’ve decided to start a series of content to answer basic questions you may have regarding Google Analytics. These are readily available but sometimes over complicated and w...
With the How to improve your landing pages using Google Analytics blog post, I wanted to help answer the question, why users are clicking a call-to-action but are not converting? N...
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimisation (SEO) and marketing purposes. The service is ava...
In the previous blog post, how to improve your landing pages using Google Analytics, we started analysis what makes a good landing page. Some of the ideas were related to call to a...
After I concluded that freemium is not the best business model for all, the continued rise of ‘free’ software has led me to revisit the same question. In a fascinating piece of res...
Land page optimisation is one part of a broader digital marketing process called conversion optimisation, or conversion rate optimisation (CRO), with the goal of improving the perc...
If Facebook is a major channel for your marketing, whether sponsored posts or normal, then you’re underestimating the visits and sales it brings. The problem is that Facebook doesn...
If you run Facebook Ads and want to see how they perform in Google Analytics, you may have noticed some big discrepancies between the data available in Facebook Ad Manager and GA. ...
Are you using Eventbrite for event registrations? And would you like to see the marketing campaign which drove that event registration correctly attributed in Google Analytics? The...