The number one reason for shopping cart abandonment is that online shoppers are simply not ready to complete the purchase yet. That’s something marketers have little control over. ...
Are you generating enough site traffic? Are there enough visitors each month that engage with your content and spend time on your site? Those are good things, but the important que...
Littledata believes that happiness and productivity go hand-in-hand, but what does that look like in practice? In this post I’ll share a bit about our workplace culture and m...
From 25th May 2018 Google allowed you to automatically wipe user-level data from the reporting from before a cut-off date, to better comply with GDPR. We made the change for Little...
Transitioning your physical business online is a good choice in the modern age of digital business. It’s all about the internet and selling online. Customers aren’t shopping in bri...
“Is my conversion rate good or bad?” We built Littledata’s benchmarking feature to help you say goodbye to guessing games and start automatically benchmarking you...
Conversion Optimisation is rarely a one-off job. You know that you should improve your landing page conversion rate, but where should you start? Whatever you decide to optimise to ...
At the start of 2017 Littledata released its first Shopify app. A year on, here are my observations on the technical challenges we’ve overcome. This week we’re at Shopify Uni...
When the GDPR regulation comes into effect later this month, it will impact all websites trading with EU citizens. That means any ecommerce site with customers in Europe! Is your S...
Mobile as a marketing strategy isn’t a new idea to anyone, but the landscape is changing quickly. Back in 2015, Google told us it would be expanding its use of mobile-friendliness ...