I knew Black Friday had reached ‘late adopter’ stage this week when a company I’d bought fencing panels from – fencing panels – emailed me their holiday season promotions. Bu...
Understanding how your website performs versus similar sites is the best way to prioritise what to improve. In this post we take a look at 6 top benchmarks for optimising Shopify s...
Affiliate marketing consistently outperforms other channels for ecommerce businesses. In this special guest post, Refersion’s Robert Woo shares essential tips about how Littl...
Google Analytics is only as smart as your tagging. To lower average CPA and increase conversions in a sustainable way, you need an in-depth view of customer acquisition channels. A...
From May 2018 the new General Data Protection Regulations (GDPR) will come into force in the European Union, causing all marketers and data engineers to re-consider how they store,...
I was proud to be invited by Microsoft to speak at their Codess event in Bucharest last week to encourage women in software. We talked about how Littledata uses Meteor, Node and Mo...
There’s never been a better time to grow a subscription-based business. But the landscape is also more competitive than ever. How do you rise above the noise and obtain devot...
Search traffic is essential for ecommerce growth, and it takes time to build. In this guest post, SEO expert Bill Widmer highlights 5 easy steps to rise to the top. There are over ...
We’re excited to announce that the first automated report packs are live in the app! Each pack contains a curated set of reports proven to help ecommerce businesses scale fas...
Product performance can seem confusing, but it doesn’t have to be. In this quick video, we show you how to use Google Analytics to see shopping behaviour related to each prod...