At a previous Measurefest conference, one of the speakers, Craig Sullivan, recommended a classic research paper from Microsoft on common pitfalls in running conversion rate experim...
Universal Analytics promises some juicy benefits over the previous standard analytics. But having upgraded 6 different high traffic sites there are some pitfalls to be aware of....
I was asked recently about the best way to track a widget, loaded in an iframe, on a third-party site with Google Analytics. The difficulty is that many browsers now block 3rd part...
If you are running an AdWords campaign you must have a Google Analytics account. We will show you how to link these two accounts so you can unleash the full reporting potential of ...
The biggest day for online retail sales among Littledata’s clients is the Sunday after Black Friday, followed closely by the last Sunday before Christmas. Which is more important &...
Shoppers on Black Friday are becoming more selective – with a decrease in the number of retailers seeing an uplift in Black Friday sales, but an increase in the purchase volumes se...
In every retail business, knowing your customers is vital to succeeding. All decisions you make about business and marketing strategies must begin from the user’s perspective...
By default, Google Analytics allows you to segment traffic by standard dimensions such as visitor location, screen size, or traffic source. You can view smarter reports by adding c...
Ever wondered why so few visitors convert on your site? One answer is that a big chunk of your traffic is from search engine spiders and other web ‘bots’ which have no ...
In May 2014 Google Analytics introduced a new feature: Enhanced Ecommerce tracking. If you run an ecommerce operation, this gets you much more detailed feedback on your checkout pr...