Many businesses spend a disproportionate amount of time tweaking copy, design and interactive content for their homepage. Yet they miss the fact that the action is increasingly els...
Every online business presence has a goal. These goals (bookings, donations, subscribers, events, or purchases) are the reason for our efforts. But how many of us really track how ...
We will go further into newsletter tracking and try to get all important stats from Google Analytics such as emails sent and emails openings. The advantage to doing this is that fo...
Here at Littledata we continuously challenge ourselves to come up with ideas that would benefit more and more people, which is why we created our Shopify app. We take the analysis ...
Newsletters are the most common form of digital marketing I have seen in the past years. I really don’t know any website that doesn’t send at least 1 newsletter a month...
We have launched an equity funding round on the Crowdcube platform! We’ve built the company so far with revenue from our existing clients (thank you all), but with the Little...
In internet marketing, conversion optimisation, or conversion rate optimisation (CRO) is a system for increasing the percentage of visitors to a website that converts into customer...
If you have an online presence you know that every day you find new and interesting app’s and platforms that can increase your revenue. From integrations with Adwords, Double...
Websites and apps typically gather a huge flow of user behaviour data, from tools such as Google Analytics and Adobe Analytics, with which to better target their marketing and prod...
The out-of-the-box analytics solution Shopify provides is a basic one, and unfortunately, the ecommerce data (transactions, add-to-carts, etc.) is incomplete and unreliable. With t...