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first party data

The future is first-party data. Are you ready?

Dear Reader, Online marketing as we know it was built on the back of cookies

byEdward
September 27, 2023

Podcast: Building a future-proof data platform with Edward Upton, founder and CEO of Littledata

In the modern world of business, data has become the new oil to fuel growth and

byEdward
September 25, 2023

Littledata Launches Live Order Feed for Shopify Stores

London, UK – September 25, 2023 – Littledata, the ecommerce data platform for

byBlake
September 25, 2023

Introducing Littledata’s Certified Partner Program

At Littledata, we recognize and commend the irreplaceable efforts of our agency

byLinslee
September 21, 2023

Blog

475 posts
Comparing time ranges in Google Analytics
  • Google Analytics
  • Reports explained
December 1, 2016

Comparing 3 time ranges in Google Analytics

byEdward
Shopify App
  • CRO
  • Ecommerce
  • Littledata
  • Shopify
November 30, 2016

Top 5 Google Analytics metrics Shopify stores can use to improve conversion

byEdward
universal analytics
  • Analytics Setup
November 29, 2016

The referral exclusion list: what it is and how to update it?

byAlexandra
conversion rate experiments
  • A/B testing
  • Analytics Setup
November 27, 2016

4 common pitfalls of running conversion rate experiments from Microsoft

byEdward
universal analytics
  • Analytics Setup
  • Custom Dimensions
  • Google Analytics
November 26, 2016

5 tips to avoid a metrics meltdown when upgrading to Universal Analytics

byEdward
Widget tracking with Google Analytics
  • Analytics Setup
  • Google Analytics
November 25, 2016

Widget Tracking with Google Analytics

byEdward
link Adwords and Google Analytics
  • Analytics Setup
  • Google Adwords
  • Google Analytics
November 24, 2016

How to link Adwords and Google Analytics

byAlexandra
Black Sunday
  • Benchmarks
  • Littledata
  • Research
November 23, 2016

It’s Black Sunday – not Black Friday

byEdward
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