Littledata closes UK angel round, plans US expansion in 2018

LONDON – 15th January 2018 –¬†Littledata, an ecommerce analytics app with offices in London and Romania, has successfully closed an angel funding round. The investment will support the company’s rapid growth in 2018.

London-based investor Christopher Birrell led the 6-person round, which also involved Oxford-based OION seed fund. Birrell considers Littledata to be at an exciting stage in its development:

“We like everything about Littledata. Their smart technology solves complex analytics problems faced by a majority of ecommerce businesses today. The company has built a impressive team and established an early lead with their Google Analytics tools. We look forward to seeing that growth continue.”

Littledata founder and CEO, Edward Upton, says that this was an ideal time to accept funding:

“We became a profitable company by boot-strapping with a driven startup team. Angel investment at this stage allows us to scale up our growth, especially on the Shopify platform, and reach a wider audience of growing ecommerce businesses.”

In 2018 Littledata will be building new features, launching new partnerships and integrations, expanding its European team and building out a marketing and customer support team in the United States, where it has a rapidly expanding customer base. The US team will be led by Littledata co-founder and VP of Marketing, Ari Messer.

For more information about Littledata, please browse our website and team structure. For press enquiries you may contact us directly.