For most of the business in order to increase the ROI sometimes is a matter of pushing on the items that drive more money in the bank and focus on items with better margins.
The above report example with show you how users are completing each step in the shopping stage for each product in your website.
The first column represents the name of the product as it is sent in Google Analytics.
The second column is showing how much traffic has visited products in that specific category. Eg. For Product name 1 had 24.8k sessions in the last week.
The third column is telling us how many of those users added a product to the basket after they saw a Product 1.
The fourth column is telling us how many of the users that saw Product 1 has gone on the checkout with Product 1 in the cart.
The fifth column is the conversion rate for that Product. (Orders with Product 1 items divided by all traffic to Product 1)
And the last column is added so we can see how the traffic to the product page from week to week has increased (more than 100%) or decreased (less than 100%)
