Shopify tracking script
v8.3 31st January 2019
Customer webhooks have been added to track any customer changes.
Segment source uses standard anonymous ID for all browser and server-side events.
Web app (app.littledata.io)
v13.5 19th February 2020
Default trial for ALL new users has been extended to 30 days
ReCharge connection setup does not depend anymore on the Google Analytics connection
Product tours added via Help Hero
v13.1.5 8th January 2020
Shopify to Segment connection now fully integrates with out Optimize connection
v13.1 12th December 2019
Missions feature has been deprecated
Benchmark historical chart added for each metric
v12.7 4th December 2019
v12.3 27th November 2019
ReCharge v2 integration has been launched. Now supports sending subscription lifecycle events.
v12.2 31st October 2019
Tracking checkout steps for Shopify and Segment apps
v11.9 15th October 2019
Benefits page added
Audit checks improvements
v11.8 20th September 2019
Automated CartHook connection
Various bug fixes
v11.7 11th September 2019
Shopify and ReCharge integration now send pageviews on the checkout pages
v11.6 4th September 2019
Shopify installation flow improvements
Facebook Ad Cost is now a paid connection
v11.3 30th August 2019
Google Optimize connection added
Multi-currency support for Shopify stores
Segment tracking script improvements
v11.2 9th August 2019
v11 6th August 2019
UX improvements for the Shopify app
Billing system improvements
v10.9 26th July 2019
v10.7 17th July 2019
GA Connection improvements
New audit check for custom dimensions
v10.6 5th July 2019
Launched Shopify tracking script v8.0 [READ MORE]
Facebook connection v3.0 – improved data collectiom
v10.5 20th June 2019
Fixed various bug which affected the Shopify onboarding process
Possibility to connect to Google Analytics for Segment users
v10.3 30th May 2019
Improved Shopify connection (Not dependant on Google Analytics connection anymore)
Connections can now be disconnected
Annual payment plans available
New pricing page
Several minor improvements
v10.2 12th April 2019
Improved connection listing
Discontinued embedded experience for Shopify apps
Added recommended connections
v10.1 1st April 2019
Option to custom install Segment.com connection
Added Remarketing Audiences feature to Google Ads connection
v10.0 20th March 2019
New Shopify to Segment.com connection
Shopify script version 6.0 now includes Segment.com’s analytics.js library and Enhanced Ecommerce events
v9.9 18th March 2019
New Google Ads to Google Analytics connection
Change ownership of subscription
v9.8 13rd February 2019
Shopify script version 5.0 updated to support gtag.js [READ MORE]
Added enterprise connections
v9.7 31st January 2019
Added sign up via email
Sunset report packs
Improved ClientID capturing
v9.5 17th January 2019
New Shopify embedded integration
Improved ReCharge integration setup
Facebook Ad Cost connection now supports multiple accounts
v9.4 11th January 2019
Added new date range selector for report packs
Added Shopify Flow connectors
v9.3 7th December 2018
Dashboard redesign for better access to all app features
Added new types of report templates
Upgrade from Bootstrap 3 to 4
v9.2 7th November 2018
Updated payments system
Improved connections page
Improved Buyer Persona generation
v9.1 12th October 2018
More reliable benchmarking system.
Improved upgrade system.
v9.0 25th September 2018
New missions feature added for improving benchmark scores.
New beta integration for Facebook Ad Cost.
New connections page for existing and upcoming connections.
v8.3 23rd August 2018
Improved benchmarking for faster generation.
New audit check for shopping behaviour funnel.
Notification system improvements.
v8.2 23rd July 2018
Users can select their own industry sectors defined by the Internet Advertising Bureau (see Settings > General > Website sector)
v8.1 15th June 2018
Dashboard links connections and performance category features and shows metrics charts.
v8.0 11th May 2018
New design for easier access to features and settings, plus more space for reports (especially on mobile)
v7.9 25th April 2018
All users can pick a plan to upgrade and pay by credit or debit card.
Progress bar to show when a newly activated report pack will be ready.
v7.8 20th April 2018
New users start on the dashboard: with widgets to navigate to audit and benchmarks.
Shopify script v3.2 with GDPR protection.
v7.6 1st March 2018
The option to invite a team members in the app, to have access to reports and dashboards.
New Twitter login option.
Changed presentation for the Buyer Persona feature, for better understanding.
v7.5 31st January 2018
We present a new sign up flow which makes it easier to choose either your Google or Facebook account.
The option to join a team in the app, to have access to reports and dashboards.
New category structure for benchmarks, to easily identify the ones that are relevant for your website.
v7.1 10th October 2017
New Shopify pricing depending on store’s transactions and needs. Shopify users can now choose between four pricing tiers.
Clearer audit structure all users.
v7.0 22nd September 2017
New report styles that present data in a friendly way – donut chart and overall widgets.
Shopify app refactoring to make user journey smoother.
v5.5 12th July 2017
First time subscribers have the option to set up their settings while we collect the data.
An interactive and easy-to-understand dashboard.
v5.3 22nd June 2017
Stores which use ReCharge can now see repeat subscriptions linked to the same client ID.
A simplified, easy-to-use version of the settings section.
v5.2 15th June 2017
A more consistent experience throughout the tabs for our app users – friendly animations and accurate loaders.
v5.1 30th May 2017
App users can authorise access to Google Search Console, and set up keyword groupings, ahead of future search term reports
ReCharge customers can segment their transactions by first-time and recurring payments
v4.5 27th March 2017
New dashboard charts, so you can compare metrics month on month or year on year.
Also changed the way the Shopify tracking script is added to Shopify store templates, to make the tracking faster.
v4.0 16th December 2016
Added possibility for user to inspect what is wrong with his GA Setup.
Shopify integration which allows users to One-click-fix their GA data collection based on the above mentioned audit page.
25th October 2016
Public demo version of the app, with example reports from a variety of customers.