Littledata Layer
Littledata Script
Web app (app.littledata.io)
Littledata layer
v8.8.2 12th March 2021
Now accepting `measurementId` [GA4]
v8.8 26th February 2021
Format refactoring
Supports betaTester flag
v8.7 8th January 2021
Added product URL and image URLs for Segment client-side events
v8.6 23rd October 2020
Send accurate configuration to GTAG
Support measurement protocol endpoint as destination
Decrease layer load time
v8.5 15th July 2020
Improved collections page event tracking
v8.4 9th July 2020
Adding following fields to client-side events:
– shopify_product_id (string)
– compare_at_price (string with two decimals, like price)
– shopify_variant_id
v8.3 31st January 2020
Customer webhooks have been added to track any customer changes.
Segment source uses standard anonymous ID for all browser and server-side events.
Fixed bug which causes Monthly Tracked Users in Segment to be doubled for some customers.
Littledata Script
v11.1 9th April 2021
Updated script that now allows fetching of Product list views asynchronously from Products API.
v11.0 16th March 2021
Removed trailing slash from page_view URL
Redacted PII information from CartHook page_views
Client ID can now be fetched from the thank_you page script [Route 3]
Added new filter for recurring orders events to First Time orders view – for new installs
v10.2.1 11th March 2021
Launched Bold connection
Improved missing tracker notification
v10.1 19th February 2021
Segment User ID supports following values: `none`, `shopifyCustomerId`, `email`, `md5EmailHash`
Fixed an issue where note attributes wouldn’t get attached to the cart
CartHook advanced tracking
v10.0.5 5th February 2021
Renamed GA4 events to follow naming conventions
v10.0.3 3rd January 2021
Client ID is fetched using gtag.js API
Added infrastructure that supports GA4 events
v9.4 17th December 2020
Use gtag.js API to get the client ID + custom domain proxy support for Segment’s analytics.js
v9.1 11th November 2020
Exclude self-referred traffic from Shopify tracking.
v9.0 23rd October 2020
Supports sending client-side events to measurement protocol endpoint
Exclude referrals from shop.app
v8.9 18th September 2020
Added thank you page event tracking
v8.8 22nd July 2020
Enhanced Client ID retrieval logic
v8.7 6th April 2020
Geolocation added to ReCharge events
Improved order affiliation event
v8.4 30th March 2020
Switched event category to `Shopify (Littledata)`
v8.21 3rd March 2020
Support iterable cookies
v8.1
Migrated to gtag
Moved to Typescript
Web app (app.littledata.io)
v23.5 17th December 2020
New paywall path for Shopify and Segment users
Improved reinstall experience when paying app has been removed
v22.0 11th November 2020
New Help Center link from app sidebar
Lite plan users can access only part of the app
v21.6 10th November 2020
We now support draft orders – whenever a draft order is marked as paid it automatically converts to a real order and the event will be sent.
These specific orders will have Affiliation = Shopify Draft
v21.5 3rd November 2020
Our Segment v2 is now in Public Beta
Small UI changes
v21.1 19th October 2020
New unique order identifiers – users will be able to select the format of transaction IDs they want to send to GA/Segment – between order name (#RRS12345) and order_id (123456)
Additional product fields on the Segment add to cart
v21.0 6th October 2020
Introducing the Welcome Survey – to better understand our users
v20.0 5th October 2020
Migration to Event Bridge for Shopify Webhooks
v19.12 23rd September 2020
Now tracking the thank you pages for both Shopify to GA and Shopify to Segment apps
v19.11 15th September 2020
New events added for ReCharge checkout funnel and Shopify thank you page
Option to create new store from the app
v19.10 26th August 2020
Segment app comes in two versions – v1 and v2
Improved connection page
v19.9 20th August 2020
Better responsiveness on mobile
New order for custom dimensions in Google Analytics
Minor bug fixes
v19.7 17th August 2020
Handling checkouts with no products
v19.5 11th August 2020
ReCharge checkout funnel
v19.1 29th July 2020
Simplified threshold to rely only on orders
Admins can check if webhooks are added
v19.0 28th July 2020
New Headless Shopify flow
v18.9 24th July 2020
Dashboard responsive design
Facebook permission handling
v18.5 22nd July 2020
New Stripe checkout – Upgrades/Downgrades of plans are now done instantly without the need of reintroducing CC details, more payment options and better handling of failed cards.
v18.0 30th June 2020
CartHook and ReCharge attribution for recurring orders
CartHook subscription affiliate added
Minor bug fixes
v17.5 24th June 2020
Stripe charge fixes
Payment collection changes
v17.2 11th June 2020
New filter, clearer names and logic for existing views for ReCharge stores
v16.8 14th May 2020
Upgrade to storing ClientIDs
Clearer layout for Connections on main page
Minor bug fixes
v16.4 8th May 2020
Improved Facebook cost data fetching
Paywall and Billing now default to Monthly
v16.2 27th April 2020
Optimize connection accepts new container IDs
Front end minor changes
v15.2 8th April 2020
Improved user experience on mobile
Accept Google Analytics Web + App property type
v15.0 24th March 2020
New user journey for ReCharge users
Introduce new Enterprise Plus plan
Minor bug fixes
v14.0 3rd March 2020
Improvements to Segment tracker
v13.6 25th February 2020
Multiple ad accounts selection within the Google Ads connection
Updated to Facebook Marketing API v6
v13.5 19th February 2020
Default trial for ALL new users has been extended to 30 days
ReCharge connection setup does not depend anymore on the Google Analytics connection
Product tours added via Help Hero
v13.1.5 8th January 2020
Shopify to Segment connection now fully integrates with out Optimize connection
v13.1 12th December 2019
Missions feature has been deprecated
Benchmark historical chart added for each metric
v12.7 4th December 2019
Front-end improvements.
Transaction-monitor improvements.
v12.3 27th November 2019
ReCharge v2 integration has been launched. Now supports sending subscription lifecycle events.
v12.2 31st October 2019
Tracking checkout steps for Shopify and Segment apps
UI/UX improvements
v11.9 15th October 2019
Benefits page added
Audit checks improvements
v11.8 20th September 2019
Automated CartHook connection
Various bug fixes
v11.7 11th September 2019
Shopify and ReCharge integration now send pageviews on the checkout pages
Minor fixes
v11.6 4th September 2019
Shopify installation flow improvements
Facebook Ad Cost is now a paid connection
v11.3 30th August 2019
Google Optimize connection added
Multi-currency support for Shopify stores
Segment tracking script improvements
v11.2 9th August 2019
Benchmark improvements
Pricing improvements
v11 6th August 2019
UX improvements for the Shopify app
Billing system improvements
v10.9 26th July 2019
Codebase restructure
v10.7 17th July 2019
GA Connection improvements
New audit check for custom dimensions
v10.6 5th July 2019
Launched Shopify tracking script v8.0 [READ MORE]
Facebook connection v3.0 – improved data collectiom
v10.5 20th June 2019
Fixed various bug which affected the Shopify onboarding process
Possibility to connect to Google Analytics for Segment users
Audit improvements
UI improvements
v10.3 30th May 2019
Improved Shopify connection (Not dependant on Google Analytics connection anymore)
Connections can now be disconnected
Annual payment plans available
New pricing page
Several minor improvements
v10.2 12th April 2019
Improved connection listing
Discontinued embedded experience for Shopify apps
Added recommended connections
v10.1 1st April 2019
Option to custom install Segment.com connection
Added Remarketing Audiences feature to Google Ads connection
v10.0 20th March 2019
New Shopify to Segment.com connection
Shopify script version 6.0 now includes Segment.com’s analytics.js library and Enhanced Ecommerce events
v9.9 18th March 2019
New Google Ads to Google Analytics connection
Change ownership of subscription
v9.8 13rd February 2019
Shopify script version 5.0 updated to support gtag.js [READ MORE]
Added enterprise connections
v9.7 31st January 2019
Added sign up via email
Sunset report packs
Improved ClientID capturing
v9.5 17th January 2019
New Shopify embedded integration
Improved ReCharge integration setup
Facebook Ad Cost connection now supports multiple accounts
v9.4 11th January 2019
Added new date range selector for report packs
Added Shopify Flow connectors
v9.3 7th December 2018
Dashboard redesign for better access to all app features
Added new types of report templates
Upgrade from Bootstrap 3 to 4
v9.2 7th November 2018
Updated payments system
Improved connections page
Improved Buyer Persona generation
v9.1 12th October 2018
More reliable benchmarking system.
Improved upgrade system.
v9.0 25th September 2018
New missions feature added for improving benchmark scores.
New beta integration for Facebook Ad Cost.
New connections page for existing and upcoming connections.
v8.3 23rd August 2018
Improved benchmarking for faster generation.
New audit check for shopping behaviour funnel.
Notification system improvements.
v8.2 23rd July 2018
Users can select their own industry sectors defined by the Internet Advertising Bureau (see Settings > General > Website sector)
v8.1 15th June 2018
Dashboard links connections and performance category features and shows metrics charts.
v8.0 11th May 2018
New design for easier access to features and settings, plus more space for reports (especially on mobile)
v7.9 25th April 2018
All users can pick a plan to upgrade and pay by credit or debit card.
Progress bar to show when a newly activated report pack will be ready.
v7.8 20th April 2018
New users start on the dashboard: with widgets to navigate to audit and benchmarks.
Shopify script v3.2 with GDPR protection.
v7.6 1st March 2018
The option to invite a team members in the app, to have access to reports and dashboards.
New Twitter login option.
Changed presentation for the Buyer Persona feature, for better understanding.
v7.5 31st January 2018
We present a new sign up flow which makes it easier to choose either your Google or Facebook account.
The option to join a team in the app, to have access to reports and dashboards.
New category structure for benchmarks, to easily identify the ones that are relevant for your website.
v7.1 10th October 2017
New Shopify pricing depending on store’s transactions and needs. Shopify users can now choose between four pricing tiers.
Clearer audit structure all users.
v7.0 22nd September 2017
New report styles that present data in a friendly way – donut chart and overall widgets.
Shopify app refactoring to make user journey smoother.
v5.5 12th July 2017
First time subscribers have the option to set up their settings while we collect the data.
An interactive and easy-to-understand dashboard.
v5.3 22nd June 2017
Stores which use ReCharge can now see repeat subscriptions linked to the same client ID.
A simplified, easy-to-use version of the settings section.
v5.2 15th June 2017
A more consistent experience throughout the tabs for our app users – friendly animations and accurate loaders.
v5.1 30th May 2017
App users can authorise access to Google Search Console, and set up keyword groupings, ahead of future search term reports
ReCharge customers can segment their transactions by first-time and recurring payments
v4.5 27th March 2017
New dashboard charts, so you can compare metrics month on month or year on year.
Also changed the way the Shopify tracking script is added to Shopify store templates, to make the tracking faster.
v4.0 16th December 2016
Added possibility for user to inspect what is wrong with his GA Setup.
Shopify integration which allows users to One-click-fix their GA data collection based on the above mentioned audit page.
v2.1
25th October 2016
Public demo version of the app, with example reports from a variety of customers.