Which cities do your users come from, and do they engage with your website.

Visitors coming to your site via a fixed-line telephone or cable connection have their geo-location recorded by Google down to the level of a city.

This report allows you to understand which cities send engaged traffic – as measured by the bounce rate – and so prioritise location-specific offers or landing pages.

Unfortunately this location is less accurate for visitors on mobile / cellular connections, where the visitor location will often be shown as the location of the network operator or local cell.