If you are an online business and you include in your marketing strategy the ad campaigns on Facebook, then the Facebook Ads Pack is for you.

The overall report is the main report of the Facebook Ads Pack because of its importance. It includes metrics like conversion rate, the percentage of total traffic and the percentage of the total revenue.

The detailed metrics:

– conversion rate = the conversions that come from the Facebook

– % of total traffic = the percentage of the traffic that Facebook brings out of total traffic

– % of total revenue = the percentage of the revenue that comes from Facebook out of the total revenue