See how users behaviour differs between new visitors and existing visitor in order to improve your navigation for each category of users.

Overall behaviour of new users vs returning users

The new age has come. Optimisation is the new black and you need to be able to see the differences between different groups of people and understand how differences can show you areas that need improvements.

This bar chart shows the percentage of visitors from three important metrics, and how that's the difference between new and existing visitors. Understanding the gaps is important so you can optimise your marketing spends and improve the areas in the user journey where this is happening.

This report is valuable along with "Days to transaction" and "Sessions to transaction" to understand what is the path of the user prior to making a purchase and also recognise what is the mix of channels that work best for each group of users.