Sessions and bounce rate by source

See which sources (e.g. website names or campaign types) are bringing users to visit the site.

The ‘source’ of a visit is determined based on the previous referring website, or whatever is sent via the utm_source URL parameter. This will be set by AdWords and some email and social media marketing integrations automatically, or you can tag campaigns manually.

This report shows where visits are coming from week on week, and what is causing a rise or drop in the volume of traffic.

If you have a ‘channel grouping’ setup in Google Analytics, you’ll see better information with our channel grouping reports.