You undoubtedly want visitors on your website to take certain actions. Maybe you want them to make a purchase, sign up, or fill out a form. If you have an e-shop then certainly you want to engage them into a shopping process that leads with a purchase.
We started from the premise that in every online store the shopping flow is likely the same.
There are a few steps a user has to go through before they can purchase a product. Here’s how it looks
- They have to visit your store
- They have to view a product
- They have to add a product to the cart
- They have to purchase
These steps are included in this shopping funnel with a mention: in the report, we have tracked only the users that came from the email marketing campaigns.