Time to Purchase

This report displays the number of days and the number of sessions it takes customers to make purchasing decisions.

Time to purchase Time to purchase


The Days to Transaction and Sessions to Transaction charts show the average number of days and sessions from the first website interaction to purchase. This helps you understand how long it takes someone to buy from your website and whether that behaviour is different across different segments of your website customers.

As you start to better understand customer behaviour along with their purchasing path, you can implement better marketing initiatives for the different segments of your website customers.

Now that you have more knowledge on Ecommerce reports and the value that they can add to your Analytics, we wish you happy analyzing!