As an online business that works with social platforms like Facebook, Instagram, Twitter it is very important to keep track of your ads campaigns.
This report brings the data from your Facebook connection. With this report, you not only keep track of your ads but you can see their performance in a ranked order.
In the first column, you can see the name of the source, that in this case is Facebook and then the name of the campaign. In this example ‘(not set)’ means that in GA you did not set a name for the campaign. In the other column, you can see the performance metrics like no of sessions, the conversion rate of the campaign and the revenue brought by the ad campaign.