Supermetrics vs Littledata

If you’re comparing Supermetrics with Littledata as tools to get better ecommerce data, here is a quick summary of where we differ.

At its heart, Supermetrics is a great data export tool with common ecommerce data views and integrations with many common ecommerce and marketing platforms. 

Littledata, by contrast, is an automated setup tool for Shopify, allowing actionable insights from enhanced Google Analytics data. Littledata actually fixes data setup and tracking issues, and ensures a 100% match between Shopify revenues and Google Analytics revenues.

From there, Littledata users can easily export their improved GA data to Google Data Studio, Tableau … and even Supermetrics.

In conclusion, Supermetrics and Littledata can work great together to deliver powerful insights about your Shopify store. So we recommend both!

The Differences




Google Analytics setup

Links together the complete customer journey in Google Analytics

Shopify integration

Export data to Google Sheets, Google Data Studio, and/or Excel

Shopify app to get the correct marketing attribution for sales on Shopify *

ReCharge integrationN/A

Correctly attribute recurring sales to marketing campaigns


Templates to build reports with common data sources (e.g. GA)

Export your data into your reporting tool of choice

Personal data

Analyse what a named customer bought

Does not store customers’ personal data

Exporting data

Enterprise customers can export to a data warehouse, with the help of a database engineer

Connect the improved Google Analytics data to a dashboard of your choice *

Cost import

Uploads ad spend data from advertising networks to Google Analytics

Sync cost data with Facebook Ads only

*Now works with Segment too!

P.S. On top of an improved Google Analytics setup, Littledata offers additional connections for PPC tracking (Facebook Ads, Google Ads, etc.), ecommerce benchmarking, and a free Google Analytics audit — all directly in the app.