What Shopify brands should know about first-party dataHow DTC brands are adapting In short, first-party data is information collected byBlakeNovember 30, 2023
Ecommerce Managers: Put BFCM customer data to workBlack Friday and Cyber Monday (BFCM) are not just about skyrocketing sales; byBlakeNovember 26, 2023
5 Health-Conscious DTC Brands to Watch This BFCM SeasonWelcome to the dawn of the most anticipated shopping season of the year—Black byJazNovember 23, 2023
5 Tips on Maximizing Your Loyalty ProgramThe ultimate goal of any ecommerce business is to make money and gain loyal byGuestNovember 13, 2023
LittledataJune 7, 2023 GA4: What subscription brands using Skio should knowLast year, there were discussions about Google Analytics transitioning users to byBlake
ConnectionsLittledataOrdergrooveNovember 11, 2021 Track Ordergroove subscriptions in Google Analytics [ebook]Ordergroove is a popular tool for ecommerce stores, especially those interested byGabrielle
EcommerceShopifyOctober 14, 2021 The Ultimate Guide to Subscription AnalyticsNow more than ever, subscriptions are a huge part of people’s daily lives byGabrielle
ShopifySeptember 2, 2021 Tracking Subscriptions in Shopify Checkout: Everything You Need to KnowThe checkout is one of the most important steps in the ecommerce buying process byGreg